Holly Fulton London Fashion Week Spring Summer 2014

A joyful revival of Seventies siren style, Fashionistas come to Edinburgh-born Holly Fulton for beautiful digital print work set upon feminine, wearable shapes, and her collection for spring/summer 2014 didn’t disappoint. Fun, floral prints and glittering glamorous separates made for fabulous viewing and wearing any of this collection is guaranteed to turn heads, stop traffic, and all those other cliches about looking amazing that tend to be true.

Soft and Floaty Imagery – Ditzy Floral Groupings – Scattered Layouts – Organized and repetitive Pattern – Faded Indigo Blues – All-over Print Layouts

Scottish designer Holly Fulton captivated her audience with a collection that nodded to Laura Ashley florals and Seventies denim. The collection was all hand-stitched, hand-embroidered, inspired by people who made their own things in the Seventies."

It's a tribute to Fulton's talent that she managed to give the Seventies - a much maligned decade - a fresh face lift this season. With her muse Noosha Fox blasting on the sound system, she sent out look after look that captivated a full-to-the-brim Somerset House audience.

The denim looks that opened the show featured those hand-stitched denim flowers embellishing a backless pinafore dress, mid-calf flared denim skirts and neat cropped jackets.

The denim was followed by Fulton's signature punchy prints: Parma violet latticework, repeating stork motfis and tangerine Orientalist-inspired goldfish appeared on chiffon pyjama-style separates, belted knife-pleated maxi dresses and silk trench coats.

But before you get carried away with the bubble-haired Dallas fest (Fulton says her profile has been soaring in the US, so perhaps this was a nod to her customer across the pond) Fulton brought us back to home turf with Laura Ashley-inspired florals, sprayed across powder pink silk coats and sundresses. "I've always loved Laura Ashley," she explained. "I was dressed in it as a child and I only have good memories."

There was a remarkably pretty cropped jacket in floral embroidery, worn, match, with flowing maxi skirt. The play of print against print, pattern against pattern — harder than it sounds — was a key motif, not just for Fulton but for several other designers this season.

Pretty much everything here could slip straight into your wardrobe and make you look much, much lovelier. Fulton’s shows often make us think of sunshine, and the same was here again: long summer days spent in soft woozy pastels.

Credit: Zahra Kerry
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