H&M Launches Exclusive Conscious

H&M’s new eco-friendly collection, Exclusive Conscious, is hitting stores this April. The always stylish and affordable brand has designed glamorous red-carpet worthy ensembles in an effort to showcase the greener side of the industry. H&M utilized various sustainable materials for garment production, including organic cotton, hemp, and recycled polyester. In addition, H&M’s eco-practices will also spread into their other collections for men, women, and kids. The new collection will be available in 100 stores worldwide, April 12. Beyond the stores carrying the new looks, also shop the H&M website for selected pieces. The lookbook for the Exclusive Conscious collection is full of vibrant colors and eye-popping prints. Dresses are tailored perfectly with various full-, mini-, or maxi- length skirt styles. Asymmetrical ruffles and flowers add just the right amount of detail. Provocative qualities are designed into dress backs, skirt slits or deep-v necklines. With pieces like these, accessories are unnecessary.

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